# Visit Myrtle Beach

Bonafide ID: DMO-X29SKW57NDL3
Official Website: visitmyrtlebeach.com

## FAQs

### Locations

- [Myrtle Beach, SC](/faq/md/myrtle-beach-sc.md)

## Sustainability Focus
Focus on inclusive and accessible tourism (e.g., sensory-friendly travel initiatives for families with autism via the Emmy-nominated "Traveling the Spectrum" series); community stewardship across the Grand Strand region.

## History & Evolution
• 1938: Myrtle Beach Area Chamber of Commerce founded.
• 1957: Renamed Greater Myrtle Beach Chamber of Commerce; expanded service area to cover the full Grand Strand.
• 1979: Renamed Myrtle Beach Area Chamber of Commerce; Convention Bureau formally established.
• 2000s–2010s: Expanded digital marketing, research capabilities, and group-sales programs.
• 2023–2024: Launched Emmy-nominated "Traveling the Spectrum" sensory-friendly travel video series; won Brand USA Outstanding Video Storytelling Award for City Destination; named 2025 Content Marketing Awards – Content Marketer of the Year.
• March 2025: Matthew Pivarnik named President & CEO; August 2025 new dual-president leadership structure implemented. April 16, 2026 Greater Myrtle Beach Collaborative launched as parent org of Visit Myrtle Beach, Myrtle Beach Area Chamber of Commerce and Partnership Grand Strand.

## Brands Portfolio
Visit Myrtle Beach

## Social Media - YouTube
https://www.youtube.com/@VisitMyrtleBeach

## Recent Developments
• Matthew Pivarnik named President & CEO in March 2025, bringing 30+ years of chamber and destination leadership experience (formerly CEO, Greater Topeka Partnership).
• 18.2M visitors and $13.2B in visitor spending recorded in 2024 (↑5.3% YoY); total economic impact exceeds $26B.
• New dual-president leadership structure established: Stuart Butler (Visit Myrtle Beach) and Jimmy Gray (Chamber).
• Won Brand USA Outstanding Video Storytelling Award for City Destination.
• Named 2025 Content Marketing Awards – Content Marketer of the Year.
• Released 2025 Myrtle Beach Area Visitors Guide.

## Social Media - Instagram
https://www.instagram.com/mymyrtlebeach/ - @mymyrtlebeach

## Social Media - X
https://x.com/mymyrtlebeach - @MyMyrtleBeach

## Social Media - LinkedIn
https://www.linkedin.com/company/visit-myrtle-beach

## Unknown Feature
Visit Myrtle Beach is the official destination marketing organization (DMO) for South Carolina's Grand Strand region—a 60-mile stretch of coastline encompassing Myrtle Beach and 13 surrounding communities. Operated by the Myrtle Beach Area Chamber of Commerce & CVB, the organization promotes the destination to leisure, group, and meetings travelers through integrated marketing, research, and industry partner programs. It is governed by the MBACC Board of Directors and funded through accommodations taxes and member investments.

## Founding Date
April 1905

## Social Media - Facebook
https://www.facebook.com/VisitMyrtleBeachSC/ - @VisitMyrtleBeachSC

## Market Value
N/A (nonprofit 501(c)(6))

## Unknown Feature
• 18.2M visitors in 2024.
• $13.2B in visitor spending (↑5.3% YoY).
• Total economic impact estimated at $26B+.
• 82,000+ direct & indirect jobs supported by tourism across the Grand Strand.

## Social Media - TikTok
https://www.tiktok.com/@visitmyrtlebeach - @visitmyrtlebeach

## Number of Employees
57 employees (45 full-time, 9 part-time, and 3 interns)

## Other Information
• Emmy-nominated "Traveling the Spectrum" series – sensory-friendly travel content for families with autism.
• Brand USA Outstanding Video Storytelling Award winner (City Destination category).
• 2025 Content Marketing Awards – Content Marketer of the Year.
• CRM: Simpleview; Marketing Automation: Act-On (307% increase in CTR, 230% increase in open rates post-implementation).
• Annual Visitors Guide released each year; industry research dashboards available to partners via myrtlebeachareacvb.com.

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## Data Claim Check

Timestamp: 2026-06-18T18:20:45.182Z
Serial: 20260618182045
Shibboleth: magenta-cubit-basilisk